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Johnson's baby powder absorbs excess moisture and keeps baby's skin comfortable and dry. Johnson's baby powder is dermatologist tested and hypoallergenic. U.S. Pharmacopoeia grade talc to ensure it meets the highest quality and purity. Highest IFRA fragrance standard. No Parabens, No Sulfates, No Dye. Recommended by doctors. Johnson's baby powder formula awakens and stimulates your baby's senses making your baby feel fresh and play happily with everyone.